New location for Overkill: Store at Hahnentor in Cologne Photo: 2021 Achim HatziusOverkill, a sneaker label from Berlin, opened its first location outside the capital on October 16th.At the Hahnentor in Cologne, the company, which emerged from the graffiti scene, presents around 450 shoe models on a sales area of ​​145 square meters, supplemented by clothing and accessories.The look: boutique style.By loading the map, you accept Google's privacy policy.Learn moreGraffiti, sneakers and Kreuzberg - that's what the brand from Berlin stands for.Originally started as a magazine in 1992 to provide a mouthpiece for Berlin's pulsating graffiti scene, Overkill changed with increasing circulation to a mail order, based in a small office in Berlin-Treptow.In 2003, the company opened its first store for graffiti, sneakers and streetwear in Berlin-Kreuzberg on 60 square meters.In the following years, the label gained notoriety primarily through exhibitions, concerts, parties and art events directly in the sales area, which was subsequently expanded to 250 square meters.In 2016, Overkill opened another sneaker shop for female customers and children in Berlin-Kreuzberg - now a store in Cologne is following.The trading company is also presenting its new store concept here.An interior with a boutique look was created in cooperation with the architects Plus 4930.Italian marble, Statuario Venato, from the Carrara quarry is combined with brushed stainless steel, and artistic elements set accents in the store.The entrance is decorated with canvases by the artist "Stohead".The optical highlight is a sneaker chandelier designed with Adidas and featuring 15 iconic shoe models.Another eye-catcher: the ceiling painting in sky optics.The lower floor features a sneaker wall made of Statuario Venato Italian marble, two marble rocks with an integrated stainless steel bench and a marble seat with a sculpted sole print of the "Adidas ZX 8500 Overkill" model.The apparel area is located on the upper floor: Numerous handcrafted stainless steel goods carriers with marble support plates present overkill merchandise, but also apparel and accessories from well-known streetwear companies.Italian sneaker brand P448 is known for its avant-garde street style.This is now also reflected in the store design of the first mono-brand store, which opened in mid-February in Milan's Brera art district.The running brand Absolute Run has been in downtown Nuremberg since July.The fifth store of the concept developer Sport 2000 offers not only clothing and accessories but also events and snacks on almost 300 square meters.